Why (OOH) Out-of-Home?

OOH advertising has become the only mass medium that can reach the consumer as they go about their everyday life. For several years OOH has outperformed a broader, competitive, and increasingly fragmented mainstream advertising mediums.

Technology is clearly changing the OOH business for the better. OOH now contributes to a city's aesthetics and functionality, while serving as a highly effective platform for advertisers.

• OOH has impact for brand building, inescapable, cannot be ignored
• Works continually day & night
• Has high reaching Frequency
• Connects with people....No cost to the consumer